Traditionally, mass communication over the past hundred years was related to the audience size—the masses of people. The audiences were large and diversified. They were anonymous for the corporates who created material. The concept worked well till recently. However, theses days there are 500 plus TV channels, hundreds of FM radio stations, and millions of internet users. The mass of audience has become fragmented. There is a special audience for each TV channe l— may be not a big mass. Mass communication, to this extent, becomes a misnomer. However, though mass has not remained significant in mass communication, the way the content is created is special. These days the content is produced by mass production process  to reach out people at the same time. The process by its very is nature industrial.