Apple’s celebrated design team is a group of around 16  ‘maniacal’  individuals from all over the world, who spends a lot of time brainstorming around a kitchen table. iPhone and iPad design features owe a great debt to creative guru Jonathan Ive and his cadre of designers assembled from Britain, Australia, the US, Japan, Germany over more than a decade. Their role is to imagine products that do not exist and guide them to life. Ive’s team works out of a large, open studio on Apple’s campus in Cupertino, California. Over the years, the team earned a reputation for blending the aesthetically appealing with the functional. Once a product design idea is solidified through a brainstorming session, the design team sketches those ideas and models it through a Computer Aided Design process.