The News Feeds stream of updates that we see on the Facebook is governed by a software code. Facebook in the US has become a major source of news—as many as 30 per cent of adults get their news on Facebook. Facebook, along with Twitter and Google News, has changed the news consumption habits of people. There is  an algorithm that predicts what users might want to read. Instead of the whole package of news, the fragments of news reach the consumers. It will be a serious challenge to the editors — the ability of the computers to curate news, the role which was traditionally played by the editor. Indian audience loves its ABCDs i.e. astrology, Bollywood, cricket and divinity. Social media users are expected to spend more time on their services—it is called engagement. More engagement has a positive aspect—exposure to diverse viewpoints and ideas. Engagement has a negative aspect—users create cocoons and filter out coverage they do not agree with.

Social media has simply become a personalized newspaper.