Gallup conducts polls.Its three practice areas are employee engagement, customer engagement and well-being. Gallup earns from large polls to corporations and governments. Gallup turns classical economics on its head to stand out. Gallup perspective is growth. They look things from the perspective of behavioural economics. ‘Gallup Path’ is unique proprietary model. Basically Gallup capitalised on human nature, which plays a role in business outcomes. Gallup Path is pretty much the operating system in a clutch of companies. Jin Cliffon is the CEO of Gallup since 1988.