Silver Jubilee of Fashion Stalwarts

Suneet Varma, Ravi Bajaj, Madhu Jain, Abu Jani-Sandeep Khosla have completed 25 years in this industry in 2012. Ashish Soni, J .J .Valaya, Abraham-Thakore, Leena-Ashima and Rina Dhaka have completed 20 years. NIFT commemorated its silver jubilee in 2011. The industry is expanding, with new designer emerging on the scene every year. The fashion  education is expanding too. The retail market is growing. Fashion Weeks have become regular features. More than 200 designers participated in the two fashion weeks in Delhi and Mumbai every season with 100 of them actually presenting shows twice a years. Top designers retail out of their own stores in the high end malls, and multi-designer stores. Still the international market has not been dented. There should be out-of-box thinking. The real estate cost affects the designers adversely. There are many designer schools –almost 1000 across A/B/C towns. NIFT has 15 branches. In India, the business model adopted expects the designer to design and produce and sell. It is a flop model. A designer may not have the marketing expertise and the financial muscle. He should tie up with others to compensate this. He should focus on creating. He may need corporate backing. The heritage design is not supported enough. A whole world is dying out. The indigenous textiles must be used. The industry must build on its strengths. It should borrow from the successful models elsewhere.

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