ACK sees the children publishing space getting bigger and better. The average ticket size has increased from Rs 200 five years back to Rs. 500 today. ACK publishes animation series in print. They bring animated series on TV. It has entered into a parallel stream of digital space. In digital space, the reader can access both new as well as old content. They have so far introduced three characters on YouTube — Supandi, Shambu and Defective Detectives. ACK has its own web site that attracts consumer interest. It has tied up with e-commerce  publishing platforms. ACK has developed a mobile  app. It also distributers digital content on digital platforms including digital magazines. It has published Indic-oriented story that is not illustrated. They also have a foothold in regional language publishing. Manas Mohan is CEO, publishing, ACK Media.