Advertising sustains the content you enjoy on the web. At the same time these ads have to depend on tracking and profiling you routinely. Web users avoid ads by installing an ad blocker. It makes your browser faster. No bandwidth is lost in downloading ads. It becomes less irritating. Though ad blocking was available since long, its adoption is now rising. There are murmurs that by using ad blocker you are harming free Internet which presupposes an array of ads. Ad blockers in the long run may benefit. The ads of future could be simpler, less intrusive and transparent about the way the personal data is handled. Ads must be acceptable to users.

Ad blocking is now possible for desk tops, but will soon extend to mobile operating systems. There is an attempt to overcome ad blockers by developing a suitable software. In spite of the ad blocker, if you see ads, it is expected that the ads thus seen will simpler, better and more transparent. It will be a return of sanity in the ad business.

There is a plug in that lets online users block the tracking tools. These trackers delay the loading of a page too.

As Internet these days is full of overly intrusive ads that often make web pages take  far longer to load, users are increasingly turning to ad blockers. But this may be attract punishment by a site like YouTube. If the Google-owned video site detects that a Google Chrome web browser is using also AdBlock Plus or any other ad blocking software, it removes the option to skip the pre-roll ads preceding some YouTube videos. While normal viewers get to skip a pre-roll ad after a few seconds, Chrome users with ad blockers are forced to sit through the entire thing. Ad blocking software poses a threat to the tech community. Vast swathes of the Internet are supported at least in part by ad revenue. Ad blockers are a real threat to companies that create sites and apps, and the people they employ.