Alphabet’s YouTube currently is ad supported service, which has more than 1 billion viewers around the world. They are launching in October 2015 in the US a service that will allow viewers to watch videos without interruption from advertisements. The service will be available on a subscription of $ 10-a-month. It will be called YouTube Red. The effort offers a new source of revenue for YouTube and its video creators. YouTube is negotiating with the content creators to bring them on board. Users who sign up for YouTube Red through Apple’s app store will pay $ 13 a month. Majority of revenue will go to video creators. Currently, the ad supported YouTube keeps 45 per cent of  revenue. YouTube Music app is now available with ads, but for YouTube Red subscribers it will be without ads.