Advertisers are now concerned about their ads appearing alongside offensive content on YouTube. The Times, a London-based newspaper ran a story in mid-March, 2017 about YouTube hate preachers sharing screens with household brand names. Ads are bought programmatically, that is automatically using algorithms. This technique allows brands to follow internet users wherever they spend time and direct ads specifically at them. Such targeted ads are okay, but should not neglect what content the ads appear next to. So far there is no filtering or blocking of inappropriate content on behalf of advertisers, though the technology to do so is available with third party firms such as Integral Ad Science. Advertisers can monitor ad placement, and there are tools for it. Organisations can choose key words so that they can stay away from certain contents. However, very few advertisers use such tools. In future, more advertisers may resort to such solutions.