In the 1980s, IIMs used to supply the manpower to advertising industry. Later came MICA in 1991 in Ahmedabad, which was founded by the late A G Krishnamoorthy of Mudra. Lintas launched a few years later at Khandala, Northpoint Centre of Learning. Since then, there was a lull till recently when the current crop of new schools have appeared on the scene. Indian School of Design and Innovation ( ISGI ) has been set up by Radha Kapoor and Siddharth Shahani at Lower Parel, Mumbai. They also run ISDI WPP School of Communication. Miami Ad school has been set up in Mumbai by Ravi Deshpande for teaching graphic design. Pralhad Kakkar School of Branding and Enterpreneurship ( PKSBE ) in Mumbai teaches ad film making and branding. They run a one year course in ad film making and branding and a two-year fellowship in business and entreprneur at a cost of Rs.12 lac per annum.