AI has the capacity to auto-generate ads on platforms such as Google Ads. AI can leverage landing pages, successful search queries, and approved headlines to create entirely new creative content.

Google’s innovative feature which automatically generates additional assets such as headlines, descriptions and images, enhance the search ads. AI-powered Performance Max when allowed on websites learns about relevant things of the brand and facilitates a better campaign.

Meta has introduced AI Sandbox (a suite of generative AI tools) for text variation, background creation and image cropping. It improves the overall layout and text of the ad. MetaAdvantage is a portfolio of automation products. It uses AI and ML to optimise campaign outputs. Meta’s distinctive technology of text-to-video produces videos on prompts. It is promising for advertisers. Google may roll out a similar technology soon.

AI tools optimise and expedite creative process. They are time saving. The top tools used by agencies are Jasper which creates copy, Hemingway App which checks grammar and enriches text, Albert.ai which gives variations, INK which provides co-writing abilities and is SEO assistant, Fullstory which gives data to build better digital experiences and Headlime which is a copywriting tool.

Such tools help advertisers for pitching. Instead of explaining everything verbally, and in text form, they now use AI tools to craft mock-ups. It is so effortless.