Facebook makes use of AI to transform its advertising business. There is increasing use of AI and automation tools, particularly its Advantage+ suite of solutions. It facilitates automation across every step of the creation process of the ads. It drives better outcomes too.

Generative AI is going to be game-changing for brands. It changes the way ads are created and the way marketers reach their audience. Creatives are to be tested for their performance. Generative AI allows advertisers to launch and test ad creatives faster. It enables them to reach their audience more accurately.

Generative AI-powered ad creative features have been introduced; one example is Image Expansion. It adjusts creative assets to fit different aspect ratios across multiple surfaces.

Background generation is another feature that creates multiple backgrounds to complement and enhance product image. Text variation feature creates multiple versions of an ad copy based on the original, highlighting different angles and selling points.

Generative AI has the potential to unlock a new era of advertising.