The biggest and best corporates in the world are in the race for AI. Microsoft has backed OpenAI, the company that has launched ChatGPT and GPT4, financially. Google has merged Google Research and DeepMind to compete ably and has made AI its top priority. Amazon has jumped into the fray with its cloud division. Microsoft with its investment in OpenAI wants it to build server farms to accommodate Nvidia’s GPU processors to train them in AI.

Where is Apple in the scene? We do not have an inkling of Apple’s strategy regarding Generative AI. To begin with, Apple in its early days introduced a chatbot Siri. Apple, however, has focused on hardware. AI just facilitates its hardware to function for better customer experience.

Siri, a voice-assistant chatbot was a step in this direction. However, Apple did not build upon it. Siri looks ancient by the standards of ChatGPT. Of course, historically Apple established its lead over Nokia and Blackberry not by improving upon the physical keyboard but by eliminating it altogether.

In the new AI race, companies need massive investment in computational clusters. Cloud services are not Apple’s forte. Instead of iCloud, the company is investing in AR.

Apple is not in the fight of generative AI. Apple expects other Apple AI companies to deliver their apps to Apple’s Store. Apple’s competition is not with Samsung or Xiaomi but with cloud-based AI services with their data troves for training and improving AI capabilities.