Instagram founders Kevin Systrom and Mike Krieger have launched Artifact, a text-based version of TikTok which deploys ML to assess the interest of the users. It is a customised newsfeed app and as its name indicates provides a combination of articles, facts and AI. It was opened up to the public on waiting list by the end of January, 2023 for both Android and iOS devices.

It will offer select popular curated articles from different publications, e.g. news outlets, blogs about niche topics. Users show interest in the articles by tapping them. The app then shows them similar posts and stories in future.