Advertising Standards Council of India ( ASCI ) completed 30 years of its existence in October 2015. It is a self-regulatory body. It has a contract with TAM for monitoring print and TV ads. It scans around 10,000 print ads and 350 TV ads each week. It enables ASCI to spot errant advertisers in small towns and cities, taking action against them on its own. It is looking for a digital agency to monitor online ads. It will soon sign agreements with Union Health Ministry,  the Telecom Regulatory Authority of India and the Food Safety & Standards Authority of India to process complaints on misleading advertisements.