The Advertising Standards Council of India (ASCI) has introduced guidelines for advertising and marketing of cryptos. These include NFTs. The Government calls these virtual digital assets (VDAs).

The advertising of VDAs from April 1, 2022 must carry a disclaimer — crypto products and NFTs are unregulated and can be highly risky. There may be no regulatory recourse for any loss from such transactions.

In addition, advertisers cannot use words like currency, securities, custodian and depositories as these are associated by the consumers with regulated products.

Advertising cannot use a minor who deals with VDAs or talks about them.

Prominent personalities must conduct proper due diligence before making any claims in the ad.