Audio Wave

We have moved from vinyl, casettes, CDs to iPods, digital radio and audio streaming. It is a long and rewarding journey. It has evolved over a period of time. Terrestrial radio has been our companion for generations. It has transformed into digital. Radio has been trying to establish a bond with the listeners through multiple touchpoints. Radio networks have become platform-agnostic. They have become digital-first. They have adopted audio platforms like podcasts and smart speaker solutions. Radio once had been a mantlepiece at home. These days it has become an engaging on-the-go mobile medium.

In fact, podcast is another way of telling a radio story. Story is converted into episodes for easy consumption. Radio and audio OTTs are complementing each other. There is a new entity — social audio. Clubhouse has drawn attention of everybody. Audio has plethora of genres and formats. Audio entertainment will be redefined.

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