Big Tech, it is alleged, have used hate speech, and is running all sorts of fake stories. It becomes defensive then. Policy makers rush in to restrain Big Tech. Big Tech needs better regulation and management simply because they have enormous sway over people’s attention and make money from advertisers by monetising this attention. Some are extremely elated when Big Tech is brought to its knees. However, Big Tech is not all that bad. Big Tech is baby which is to be thrown out with bathwater. Is that right?

Big Tech is an inalienable part of our lives. Digital technologies are central to the way we work, play, learn, socialise and entertain ourselves. These Big Tech firms provide vital information round the clock. They help people fight authoritarian tendencies and injustice. They democratise communication. They have taken away monopoly over the audiences by a select few.

Small business in millions are encouraged by the social media. They are connected to their customers. In fact, many start their online journey here. They make available any customer anywhere in the world. Amazon helps digitisation of small business.