As a process, mass communication model called SMCR is traced to the pioneering work of Shanon and Weaver in the 1940s. This model consists of eight major components. Communication commences with a source or a sender who encodes a message. Encoding means putting the message in words or visuals. This message travels through channels of communication. These channels could be mass media channels such as a newspaper, magazine, radio or television. At last the message is decoded by the receiver. Decoding refers to interpretation of the message. Receiver could be the listener, reader or viewer. Ultimately, feedback is derived from the monitoring of the response of the receiver. On the whole process, there are noise variables which work to interrupt the process.

————————————-Noise Variables ————————————-

Source –Coded Message —Channel — Decoded Message — Receiver

————————————–Feedback ————————————————-