BitClaut is blockchain-based social network. It lets the users invest in the social clout of celebrities. Social clout is treated as an asset. One can buy Bitclout with Bitcoins. It acts as a stock exchange where investment is made in the reputation of individuals.

BitClout has two categories of crypto assets on offer. First is $ Bitclout. Secondly, there are creator coins. Investors invest in creator coins using BitClout. The more value a person creates by posts and contents, actions, the more is the speculation on their digital assets.

Currently, BitClout costs $180 a coin. It can be bought with Bitcoin only. However, there is a lock in. The BitClouts cannot be liquidated at present.

Profiles of 15000 celebrities all over the world have been used to create BitClout.

It is not known who the founders of BitClout are. Its CEO’s name Diamondhands seems to be a pseudonym. It is speculated that Nader of Basis, a crypto startup is the man behind the venture.

Such investment in the reputation may give access to the content created by them and makes you a stakeholder in their future.

An intermediary exchange can allow people without Bitcoin to invest in BitClout and later convert BitClout coins into fiat currency of their choice.

In India, this concept attracts millennials and Gen Z.