BookMyShow business suffered as online ticketing got adversely affected in the last couple of years on account of the pandemic. BookMyShow initiated movie purchases and rent business called transaction video on demand (TVoD). It all started in February, 2021. In a year that followed it streamed 1900 titles. It is estimated that the revenue from this space, i.e. pay-per-view or TVoD is Rs.1890 crore in 2022.

This space falls between the theatrical release and OTT streaming. Hollywood studios too tie up with BookMyShow stream to release their movies. It is a revenue sharing model.

The ticketing app of BookMyShow too hosts the Stream service. Most users are from Metros and A grade cities. They are mostly young. They belong to the larger cohort of SVoD subscribers.

If you miss seeing a movie in a theatre, this is an alternative channel. They are willing to pay for the premium content.

Pricing may not favour TVoD in India. Higher pricing is not an incentive to see the movie. Indian consumers are not willing to pay for online content. There is a threat of piracy too.

What may attract the viewers is the timing of the release. A highly anticipated product may attract viewers. Hollywood studios release on TVoD, but Indian studios are not so enthusiastic. Anyway, it is an extra revenue stream. It follows 6-8 weeks of theatrical window.