BPCL has 12,500 fuel outlets where they can potentially open up retail outlets — there were in past In&Out convenience stores and quick service restaurants (QSR). Some of these outlets were earning as much as Rs 400 per square feet, but most were yet to attract footfalls. The company now has tied up with BCG to do the catchment area analysis to decide the merchandise to be stocked, and  the location of the outlet. There would be a separate SBU for this non-fuel business. The outlets can have e-seva kendras, and Aadhaar centres. These outlets will also explore the possibility of being the pick up point for e-commerce sites such as Amazon.