Yash Raj Film’s Bang Raja Baraat has crossed a lac views in less than 24 hours. Lakme BBB video depicting to families have gone viral. Man’s World of YRF has crossed 1 million views.

Branded content is for subtle advertising of the brand. It is a short film which professionals make. It trends on social media.

Brands such as Myntra Emami and many others have taken to such short films to promote the brand offerings. There are cameos in such films. It can do cross-promotion too.

These short films are made with a tight budget of Rs. 5 lac, but the costs can go up to Rs. 1-Rs. 2 crore.

The target audience of these films is generally between 18 and 30.

Start ups too take advantage of the branded content.