Cell phone advertising reached an estimated Rs 144 crore by March, 2013.Cell phone ads include :

Browser Ads : These ads are seen when we visit any site on the cell phone. They are currently 75 per cent of cell phone advertising market.

In-app Ads : The ads we see on free applications. These account for 20 per cent of cell phone ads.

SMS Ads : There is a clampdown on unwanted SMS ads. SMS advertising enjoys only 5 per cent of cell phone advertising.

The new trends in cell phone ads are :

Near Field Communication (NFC) : Here push notifications are sent to cell phones when they are near a certain billboard or shop.

Bar Code Scanning : It allows the customers to scan bar codes placed in newspapers, billboard etc which open the relevant information on the cell phone.