To tackle misinformation in advertising, we have in India at present two independent bodies — ASCI and the Central Consumer Protection Authority (CCPA). According to Section 21 of the Consumer Protection Act, 2019, CCPA has the powers to stop false or misleading ads or ads prejudicial to the interest of consumer. It can impose a fine up to Rs.20 lac, along with imprisonment for up to two years on the producers or endorsers. For repeat offences this fine may go up to Rs.50 lac and additional imprisonment up to 5 years.

CCPA is thus focused on misleading ads. ASCI code is more broad-based. It covers three more areas of inappropriate misrepresentation including indecent or offensive, unsafe and harmful products or situations, and unfair competition in advertising.