It is also called table-top animation. Here people and objects are sculpted out of soft clay and put into motion,  one ‘frame’ or movement at a time. The clay figures are positioned to show movement, expression, metamorphosis, character and life-like similarities. Clay animation is a kind of stop motion animation wherein the artist does not draw physically to animate an object but clicks photographs of the object and places them in sequential manner and then plays them. In clay animation, models are created out of malleable substances like plasticine or any oil-based clay. The picture of this model is photographed and the position of the model is changed to click another photograph and this is continued. Usually, clay animation runs about 10 to 12 frames per second, instead of the usual 24 frames per second used in films. Clay animation has a unique texture and organic feel to it which cannot be achieved through computer generated animation. It has a certain tactile quality.

it is also called stop-frame animation. The first step is to create a support framework ( alumimum wire skeleton ). It is then strengthened by using coloured clay ( plasticine ) for the body. Then each movement is shot to generate a film. It is a lengthy process because unlike 2-D and 3-D, models are sculpted out of plasticine-coloured clay. Then technicians change the position of the figure and shoot frame to frame. It is suitable to render humour in the script. It is also useful to show cute-looking characters or for idea exaggeration. Claymation also arrests attention. Here the message stands out. Claymation is close to Indian pupperty. Claymation can be used across product categories.