Apple and Google have been taking off apps which violate their policy. Of late, this power has become louder. Some app developers call it ‘Apple’s highway robbery.‘ Epic Games company’s Fortnite has been taken off. It has sued Apple for that.

App makers are now uniting to oppose Apple and Google’s unbridled power. They formed the Coalition for App Fairness, a non-profit group to protect their rights. The thirteen initial members include Spotify, Basecamp, Epic and Match Group, which has apps like Tinder and Hinge. This Coalition will be the collective voice for many.

These companies face anti-trust cases. They are being scrutinised for App Store tactics. Apps kept silent for fear of retaliation, but now they are emboldened. Their tight grip on the apps must be loosened. They charge a 30% fee for payments made inside apps. It hampers the small players capacity to compete.

The Coalition has published a list of 10 principles of fair app practices. It includes a more transparent process for getting the app approved and the right to communicate directly with users. The developers should not be compelled to use the payment systems of the publishers.

All participants in the Coalition will contribute a membership fee towards this effort.