Big Four accounting and audit firms in consultancy area have adopted AI whole-heartedly. EY has committed an investment of $1.4 billion to develop EY.ai which could be adopted by client orgnisations. Their AI LLM platform provides a secure environment to facilitate AI adoption by clients. PwC India has AI Lab in Gurugram. They have partnered with industry leaders such as Microsoft and OpenAI. Deloitte has unveiled a global AI market incubator in India to foster innovation. They have also tied up with Amazon Web Sevices (AWS) to drive generative AI-driven innovations for Indian businesses.

Consultancy firms such as McKinsey, BCG and Bain and tech majors such as Accenture and IBM are investing heavily in forming partnerships with IT companies and startups to develop solutions for their clients.

McKinsey has developed Lilli, an AI tool for consultants. They have partnered with Salesforce. The aim is to develop customised AI-driven consulting solutions.

BCG has developed BCG X in partnership with Anthropic to provide AI models such as Claude2 to clients. They have collaborated with OpenAI to offer customised solutions.