Content firms have evolved from a variety of other firms such as media firms, movie business, entertainment firms and others. Content is a generic term that covers a TV show, a film, music, a book or an article. It covers videos, make-up tips or cuisine recipes. Content dehumanizes a movie or a song, but gives clarity. It attracts audiences. Content is usually well-researched journalism that earns remuneration and drives audiences across the media. Content takes us away from negativity associated with print media that is shriveling and shrinking in the West. Content is media-agnostic. Content promotes cross-media interactions. Even non-media firms are getting into content, e.g. delivery firms, telecom firms and retail firms.