China’s TCL corporation offered free health check ups for consumers who visited any of its 24 retail branches in India. It is a consumer electronics company and it sets to distinguish itself by showing concern for consumers health. Companies donate a certain percentage of sales for socially relevant causes such as water-harvesting, education, women’s empowerment. Coca Cola’s ‘drops of joy ‘ campaign features an emotional narrative where deaf and dumb are employed to inspect bottles by them.” Drops of joy ‘ cover all their cola and non-cola products. PepsiCo takes initiative on its activities on water and waste management. Honda campaign ‘ Nature rides with Honda ‘ features its concern for safety, environment and energy conservation. SKF, a bearing maker, burns lot of steel, and is thus concerned about reducing environmental pollution of carbon  monoxide emissions.In their ad, a toddler is shown riding a toy car in the lush green field with the tag line ‘ We’re driving India to a cleaner future.’ It conveys their concern for future generations. Tata Tea’s ‘ Jaago India ‘ commercial connects the awakening effect of tea to social awakening. WorldSpace has launched a Go-green initiative. When a company shows concern with social causes, it empathises with the consumers. They then favour such a company and its products. Other things being equal, consumers tend to prefer brands associated with a good cause.  There is likely to be an indepedent CSR audit of companies in future. Though in the short run these companies are a drag on the bottom line, they bring more returns in the long run.