Creative Shop at Facebook tries to acclimatise clients and agencies towards advertising on Facebook. The advertising agency may have big ideas which could be adopted to other platforms. Facebook comes in here. They extend that thought beyond the TV commercial. They tell the clients how the idea can work on Instagram or Messenger. Or how the idea can work on Facebook Live. Creative Shop does not want to replace the agencies. They would work in collaboration. Creative Shop is not a revenue generating department for Facebook. It actually costs money to run it Facebook earns by selling media. A 30-second TVC could be compared to the ad optimised for Facebook. It could be seen the optimised ad shows better results.