Dark Patterns in the Travel Sector

There are unfair trade practices in travel industry. They are the patterns that lure consumers to opt for something that involves additional expenditure. Travel websites and airlines can show all the seats in a flight ‘paid’ when passengers are asked to do online checking before the travel. The design interface is so made. The consumers do not know ‘paid’ seats are not mandatory and there could be ‘free’ seats. It makes a consumer opt for a ‘paid’ seat and pay the seat allocation fees.

In addition, travel websites do not disclose that booking through them attract ‘convenience fee’.

There are complaints that though tickets are cancelled but refunds do not come from the airlines. There is delayed compensation for the lost or damaged luggage. There are unfair charges for the aisle or window seats. There is the dark practice of forcing the passengers to insure their trip.

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