It is advisable to start designing a logo after choosing a brand name which drives the visual identity a great deal. Sometimes, both the naming and designing process are conducted simultaneously. The brand name together with its positioning contribute a great deal to the development of the design. Design brief is prepared spelling out the positioning, design objectives, technical parameters and creative slant. Three to four final solutions are arrived at so as to reflect the design brief and brand identity strategy. Each design should be tested in a context, say on letterheads or labels. Each design must be justified by explaining its rationale. One or two designs are shortlisted for further refinement. The trademark attorneys would be searching to avoid conflict with other registered designs. The design must be subjected to cultural analysis. A final selection is made. The design can be adapted for various applications. The use and implementation of design must be monitored against a set of design standards.