A new meter is attached to broadband wifi routers in homes. It tracks the content that passes through the router. The meter identifies the content being viewed, and tracks it. There is virtual meter that could be deployed on smart phones, tablets and other devices. It is useful to track viewing and for sampling.

It is also necessary to employ data scientists to create and combine a robust data set for the industry to use.

There are watermarking technologies which are embedded in the broadcast signal and meters to pick up viewing.