Formerly, there were authors writing exclusively for Diwali anks. Some of them got fame only on account of their writings in Diwali anks. Some Diwali anks were so reputed that writing for them was considered prestigious. These days it is difficult to get authors to write for these anks. The editors fail to get them. Riturang, a diwali ank, commissions new authors. These days topics apart from literature are discussed. There is lack of romanticism in writing. The write ups have become more realistic. In the 1960s, short stories were written and read mainly. These days there are a few authors who can handle short stories. Though the number of issues published has touched 700, the quantitative growth is not qualitative as well.

Awaz was devoted to humour. Rasrang, Chitranand and Chanderi were devoted to film industry. But mostly there was a large number of anks devoted to literature. In the last 20 years, there is a trend of having theme-based issues, e.g. health, spiritualism,eroticism, homour, thrillers, travel, cooking, nature etc. Each has its own following.

Most of the issues now come as a package. In the package, you get additional gifts, e.g.a new book, a diary, a calendar. It is a sales promotional scheme.

The major customers of Diwali anks are the libraries. The largest circulation is commanded by astrological issues. The windows of Awaz are still liked but there are many clones.

If the Diwali ank is not backed up by advertising support, it becomes uneconomical to produce it. Organisations with good infrastructure find it easier to get advertisements. Some use their PR skills to get ad revenues, but the editorial matter in their ank is just so so. Some find it difficult to collect the bill