Snapdeal has extended site as ad platform to its sellers. On Flipkart, brands and sellers are being advertised. Amazon India accepts sellers advertising. Thus the e-commerce marketplace has turned into a media platform. Consumers spend a lot of time on theses sites. Therefore, these sites have started leveraging them. Moto G4 Plus was exclusively launched on Amazon. Advertising is an alternative revenue stream for e-tailers apart from commissions. Alibaba generates more than 50 per cent of its revenue from advertising. Flipkart receives currently 2.5 to 3 percent of its revenue from advertising. It has launched Brand Story Ads. Snapdeal works on a cost per click model. Pricing is done algorithmically. It uses native advertising.