Elsie Nanji — Red Lion, Publicis

Elsie Nanji is now the managing partner at Red Lion, the design wing of Publicis Communications. She hails from Chennai.

She had internship at Chennai, and the switched to Ogilvy. She was called by Mohammad Khan of Enterprise, and she learnt advertising there by working hands on. She left a few years later to patner Ashok Kurien at Ambience. She headed Ambience at 30. She designed some iconic campaigns at Ambience — Lakme to Garden Sarees. She gave a new twist to the commercial of Sil Jam. And the ad of Milind Soman and Madhu Sapre for Tuff shoes, who wore a snake and shoes and nothing else.She spent 20 years at Ambience.

Publicis, Paris took over Ambience and wished Nanji to stay back. They asked her to head its design unit Red Lion in India.She thus diversified from advertising to design. She brings fresh approach to everything creative she does.

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