Eros releases 65-70 films annually. It has become a Rs. 1442 crore company. It is getting deals and distribution. It has set up in 2015 an in-house production arm — Trinity. The idea is to have control over IP and in turn generate better returns. Trinity over time is expected to deliver up to six films a year. It has planned 10 films going on the floor over the next two years. Trinity is to Eros what Marvel is to Disney. Trinity has employed a team of writers. Trinity gives a go ahead to the project on the basis of three criteria: Is it franchisable? Is it an unexplored genre? Can it hit Rs. 1000 crore in revenues as a franchise?

In a franchise, characters are developed and a plot runs around them. The plot may run out, but the characters live on. For instance, Avengers, Spectre, Fast and Furious or the Hunger Games.

There are unexpected genres –Gods and Kings, mythological characters, animation and live action for kids, and supernatural themes. There are audiences but little content.

Though so far Eros was a deal maker signing cheques for acquisitions and with no understanding of production, they have decided to be a content company and wish to be associated with movies right from the scripting stage.

The process of creating a film is painful and expensive. Independent producers lose steam on the way and sell it to whichever studio is willing to buy. Eros wants to get involved all the way to distribution and marketing.