This 39-years old ( 2014 ) designer from Kolkata started with a Rs.20000 loan he took from his sister Payal in 2002. Sabyasachi, the label, has grown into a business employing 600 craftspeople, 32 assistants and revenue of Rs52 crore plus in 2011. He is talented , and has sharp business acumen. He sees himself as a commercial designer. He is at his workshop in Kolkata from 9.00 AM to 10 PM every day, except when he travels. He earns and reinvests the money into his business. His family is intimately involved in the business. His sister Payal is the bedrock. His father is a chemical engineer who manages finances, and his mother an artist has now been asked to remain in the background. He is of the opinion that style icons must be consistent in the outfits they wear  — they cannot do different outfits.