Fortnite is a game of skill, strategy and ability to create different worlds and battle arenas. It was launched in 2017, and could gather 350 million users across the world. It earned $1.8 billion in revenue.

It is a free game. It earned revenue by selling merchandise through app stores. Apple used to charge 30 per cent on any such transaction, as against the usual 15 per cent. Epic Games negotiated with Apple for a better deal but Apple stuck to its guns. Fortnite then bypassed Apple and started selling direct, offering discount of 20 percent. Apple took Fortnite and all other Epic games off its App store in retaliation. So did Google. Epic has sued the company.

These distribution platforms are the monopolies. They are rich in revenue and reach. Apple, Google, Facebook and Amazon are such media platforms. Their audiences are available to newspapers, music firms, broadcasters, film studios or game on their terms. If these do not work out, a firm is locked out of the global market.

Recently Google Play had taken off the popular Paytm app saying that it violated Google policy but was restored a couple of hours later on assuring compliance.