Game streaming has emerged as an important career choice for the youth, since it is remunerative. There are YouTube videos on game streaming. There could be streaming on Rooter which was launched in 2020. The idea is to keep the audience engaged by creativity and the strength of the content. There are people who earn a good response even on YouTube. There are brand endorsements too.

InMobi has the lock screen platform called Glance which could be used for streaming. There is another platform called Loco. People can have millions of followers on such platforms. Game streaming is becoming a career choice generating good money — say from 30 thousand to several lacs. Live-streaming gaming including video games is a $1 billion dollar industry in India.

Platforms could be monotiseel — sponsorships and advertisements, super chats. Platforms take a major portion of revenue, but Rooter gives streamers as much as 90 percent.

Game streaming came into vogue in India after PUB-G was launched in 2018. There are multiple-player games now. The incentives are smart phones and cheaper data plans.

YouTube has the largest user-generated content. There are other platforms like Rooter, Loco, Glance and Turnip. As the opportunities of monetisation are less on YouTube, the other platforms have flourished.

On YouTube, a user gets attention when he has at least 1000 subscribers and the content gets watched for at least 4000 hours. Rooter on boards those who are not growing on YouTube. On Rooter, the top 100 games earn Rs.50-75 thousand per month, through brand endorsements and influential marketing. Rooter has 35 million subscribers and 1 million monthly active users (MAUs). Glance LIVE Fest has just concluded. Glance wants to invest more in such tournaments.