McKinsey, Boston Consulting Group (BCG) and Deloitte interact with the top management including the CEOs of multi-national organisations to formulate the strategy of their business. Indian IT organisations have strived to get into the up stream consultancy business.

Mostly consultants draw up a technology strategy and hand it over to IT services companies for implementation. Clients keep struggling with the strategy and business in a digital environment. Customers and employees expect company apps to work on their smart phones as smoothly as Facebook or Instagram

The global consulting model could be disrupted by a ‘continuous transformation’ approach. Here the consultant drives business strategy as an insider, taking along the organisation. It is inside-out transformation. It takes the organisation with you rather than some one from outside trying to change things. TCS is trying to gain more and more acceptance of this revolutionary continuous transformation, inside-out organic model.

Here the consultant owns the entire cycle from consulting to implementation and managing technologies for clients.

Wipro has acquired Capco, a London based company that offers not just consultancy but also implements it and manages the entire technology chain for banking clients globally.