There is a new found love for hashtags, not only in social media but in advertising too. Copywriters use their creative faculties to write good baselines and slogans. The hashtags seems to be replacing this. #ProgressIs ( Audi ), OpenHappiness ( Coke ), #RealStrength ( Dove Men ), #youdrive ( Mercedez-Benz), #makeitcount ( Nike ) are some of the hashtags that communicate the essence of the brand and its promise. Hashtags have become mainstream, are active and powerful. It’s a year of #newbeginnings.