Over-the-top is the delivery of media over the Internet without involving a multiple-system-operator (MSO). Such applications add many innovative features. This should not be regulated. It may stifle the growth. Telecom operators object to OTT players and ask the government to regulate them, as their revenues are affected. Instead, OTT players say that the data packs the mobile operators sell, their demand is stimulated on account of their presence. Hike Direct from Bharati is a service that would allow users to chat and share files without any internet. It will work within a 100-meters radius. It does not require WiFi connection or data pack. It will be available on smart phones with Android operating system. The speed will be 40 Mbps. After download, Hike Direct would be available as an option on the top-right-corner menu. Right now it has one-on-one feature, but will soon be upgraded to one-to-many feature.