The Hindujas have launched this platform. HITS stands for Headend in the sky. It is launched in mid-September, 2015. It is aptly called NXT Digital. Essentially, it involves creation of a centre for receiving, processing, and re-transmitting TV signals from broadcasters such as STAR, Zee, Sony, SAB, Colors etc. to local cable operators in a digital mode.

This platform replaces the traditional cable television headend, where many satellite dishes and antennas are required to capture broadcasters’ signals from a host of satellites beaming the content.

HITS does the same operation with a fewer dishes. The TV signals of different broadcasters are combined into multiplex services, which are re-transmitted from another satellite. HITS transmits signals to local low cost headends of cable operators for forward digital distribution to the ultimate subscribers’ homes.

Hinduja Ventures LTD ( HVL ) will operate NXT  Digital as  a subsidiary.