Hungama is synonymous with music and movies. It has been set up in 1999. It is an online promotions company — a digital media company. It has rich content of 7500 films in 12 languages. They have partnered with 52 different studios. They have 400-odd content partners. To begin with, they started with music and music videos. Here they introduced gamification — on making a playlist, you get the points. These points can be redeemed for digital gifts. In digital entertainment market, Hungama reaches 62 million consumers everyday. By pricing the services, they get a revenue of Rs. 3000-Rs. 3500 crore.

In content consumption, the biggest category is music consumption ( 60 per cent ). It is followed by film and music video ( 40 per cent ). The category that is growing most is video.

The three big pillars in this business are the content, technology and distribution. Hungama is way ahead in content. They have worked hard on technology. There are many devices, and they have to be where the customer is.

Their 97 per cent business comes from subscriptions and consumer purchases. They also do advertising, sponsored programming and create a sort of channel with a brand around it.