These days Indian cartoon characters are used to promote and endorse the brands. Chacha Chaudhary created by Diamond comics has been used for Namami Gange and Cred. Characters Motu Patlu from Diamond Comics and Cosmos Maya have been used for Colgate, First City etc. Supandi from Tinkle and ACK Media is used for Cred and Visa. Little Singham from Discovery Kids, Reliance Animation and Shetty Pictures has been used for Cadbury. Chhota Bheem from Green GoldAnimation has been used for endorsement by ICICI Bank, Asian Paints, Cadbury, Parle, Usha, HUL.