In the next two years, India’s media industry may touch about Rs. 2 lac crore (Rs.2 trillion) as per Reimagining India’s M &E sector, the FICCI-EY report. Currently, the industry’s size is Rs.1.5 lac crore. In 2017, the growth was led by the digital, film and animation and VFX segments. Advertising is expected to grow led by the digital medium. Digital media grew by 29.4 per cent in advertising and 50 per cent in subscription in 2017. Subscription which was just 3.3 per cent of the total digital revenues in 2016 is expected to grow to 9 per cent by 2020.

The second largest share of M & E after digital was that of print. It touched a revenue of Rs. 30,300 crore in 2017. It is expected to grow at CAGR of approximately 7 per cent up to 2020. Magazines contributed 4.3 per cent to the total print segment. In a reader base of 395 million (or 38 per cent population), 98 per cent readers read dailies and 20 per cent read magazines. The rural reader base (52%) is larger than urban reader base (48%).

TV grew to touch Rs. 66000 crore in 2017. Advertising grew to Rs. 26,700 crore, comprising 40 per cent of revenues. It is expected that advertising grows to 43 per cent of total revenues by 2020.

Films grew 27 per cent in 2017. It reached Rs. 15,600 crore in 2017. Hindi films contributed 40 per cent of the box office collections.