BARC, the country’s TV viewership monitoring agency has come up with the estimates of audience size and TV penetrationn in India. TV is watched by 780 million citizens in India which exceeds the whole population of Europe of about 745 million.

The homes with a TV set in the country have gone up to 183 million from 153 million. It increases TV penetration to 64% from the earlier estimates of 54%. The urban and rural split was 50:50 earlier. As per the new universe, rural India now has 99 million TV owning homes, contributing to 54% of the total universe, while urban India has 84 million TV homes, contituting remaining 46%