Koo is an indigenous version of Twitter. It has seen 3 million downloads in less than a year. It intends to expand by tapping the regional audience. Koo is currently available in five vernacular languages — Hindi, Kannada, Tamil, Telugu and Marathi for Android phones. The English version is right now exclusive for iOs. It proposes to expand to 25 languages by the end of 2021. The logo is that of a little yellow bird. Koo has an easy interface. It has features like trends, feed, hashtag and so on. The profiles are sorted on the basis of profession, popularity and profile descriptions. Koo has been backed by Vokal, a local language content platform. Koo is not unique, and will find it challenging to establish itself as well as Twitter. It is early days yet for Koo.